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Research papers

New thinking versus 'old listening' in creative development research

The argument of this paper is that good listening depends on the thinking that you do before you do the listening and that this is no less trueadv at the stereotypic and evaluative levels of response, which some practitioners and users still dismiss...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Charles Channon, John Siddall
June 15, 1983
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Citation

Channon and Siddall (1983a, June 15). New thinking versus 'old listening' in creative development research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/new-thinking-versus-old-listening-in-creative-development-research


Research papers

Adding value to a British bank

This paper presents an interim case history of the development of one such campaign for the Midland Bank targeted at the market for new personal accounts in England and Wales. It concentrates on similarities to rather than differences from other mass...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Charles Channon
June 14, 1978
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Citation

Channon, C. (1978a, June 14). Adding value to a British bank. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/adding-value-to-a-british-bank